TGACC home page
First time visitors
About The TGACC
FAQ
the Code
Approvals
Complaints
Launching a product
Events
Home
Overview
The Code

Guide to the Advertising of Non-prescription Medicines to Consumers

Amendments

Restricted Representations

Guidelines for the Levels and Kinds of Evidence to Support Claims for Therapeutic Goods

Industry Codes

Amendments to the Code

16/07/03
4. PRINCIPLES - Clause 4.3
Also see 4. PRINCIPLES...
Replace the existing Clause 4.3 with -

4.3 Comparative Advertising Comparative advertisements must be balanced and must not be misleading or likely to be misleading, either about the therapeutic goods advertised or the therapeutic goods, or classes of therapeutic goods, with which it is compared. Points of comparison should be factual and reflect the body of scientific evidence. Comparisons should not imply that the therapeutic goods, or classes of therapeutic goods, with which comparison is made, are harmful or ineffectual.

< Back