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The Code

Guide to the Advertising of Non-prescription Medicines to Consumers

Amendments

Restricted Representations

Guidelines for the Levels and Kinds of Evidence to Support Claims for Therapeutic Goods

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Amendments to the Code

24/09/02
7. SPECIFIC CATEGORIES - Special categories
Also see 7. SPECIFIC CATEGORIES...

7.1.2 An advertisement for analgesics (other than radio advertisements which are 15 seconds or less) must contain the following warning statement, prominently displayed or communicated ie standing out so as to be easily read from a normal viewing distance and/or heard and understood:

 

 “Use only as directed.  Incorrect use could be harmful. Consult your healthcare professional if symptoms persist”

 

Radio advertisements which are 15 seconds or less must include the     following:

 

 “Always read the label.  Use only as directed by a healthcare professional”

 

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