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Guide to the Advertising of Non-prescription Medicines to Consumers

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Restricted Representations

Guidelines for the Levels and Kinds of Evidence to Support Claims for Therapeutic Goods

Industry Codes

Amendments to the Code

24/09/02
6. MINIMUM REQUIREMENTS - Clause 6 – Minimum requirements
Also see 6. MINIMUM REQUIREMENTS...

6.2 An advertisement for therapeutic goods shall contain:

      (c) Where applicable, a list of ingredients or the following 

statement prominently displayed or communicated, i.e standing out so as to be    easily read from a normal viewing distance, and/or heard and understood:

ALWAYS READ THE LABEL

Except:

(i)  In the case of direct marketing and Internet marketing, which must contain:

·       a full list of the active ingredients (where the product name is also the single active ingredient, the pack shot displaying the  product name will be sufficient to meet this requirement)

·       The mandatory warning statements prominently displayed on each page of the catalogue or Internet that features therapeutic goods.

                     (ii) Radio commercials which are 15 seconds or less

 

      (d) Words to the following effect, prominently displayed or communicated i.e standing out so as to be easily read from a normal viewing distance, and/or heard and understood:

USE ONLY AS DIRECTED

and, in all advertisements other than radio commercials that are 15 seconds or less, for claims relating to symptoms of diseases or conditions,

IF SYMPTOMS PERSIST SEE YOUR DOCTOR/HEALTHCARE PROFESSIONAL

 

       (f) In the case of therapeutic goods that are able to be lawfully advertised and are available only directly from, or on the recommendation of, a health care professional (except in the case of S2 and S3), the following statements should be prominently communicated ie standing out so as to be easily read from a normal viewing distance, and/or heard and understood:

YOUR [APPROPRIATE HEALTHCARE PROFESSIONAL] WILL  

ADVISE YOU WHETHER THIS PREPARATION [PRODUCT NAME] 

IS SUITABLE FOR YOUR CONDITION

 

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