Guide to the Advertising of Non-prescription Medicines to Consumers
Guidelines for the Levels and Kinds of Evidence to Support Claims for Therapeutic Goods
Amendments to the Code
4. PRINCIPLES - Clause 4.2 Scientific information
Also see 4. PRINCIPLES...
|Any scientific information in an advertisement should be presented in a manner that is accurate, balanced and not misleading. Scientific terminology must be appropriate, clearly communicated and able to be readily understood by the audience to whom it is directed. Publication of research results must identify the researcher and financial sponsor of the research.