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Guide to the Advertising of Non-prescription Medicines to Consumers

Amendments

Restricted Representations

Guidelines for the Levels and Kinds of Evidence to Support Claims for Therapeutic Goods

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Amendments to the Code

25/07/01
4. PRINCIPLES - CLAUSE 4.4 PROFESSIONAL RECOMMENDATION
Also see 4. PRINCIPLES...
Replace

4.4.1 Advertisements must not contain or imply endorsement by:

(a) Any Government agency

(b) Individual healthcare professionals, other than where the emphasis is on the availability, which may include the price of therapeutic goods through his/her retail business.

With

4.4.1 Advertisements must not contain or imply endorsement by:

(a) Any Government agency;

(b) Hospitals and other facilities providing healthcare services; or

(c) Individual healthcare professionals, other than where the emphasis is on the availability, which may include the price of therapeutic goods through his/her retail business.

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