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The Code

Guide to the Advertising of Non-prescription Medicines to Consumers

Amendments

Restricted Representations

Guidelines for the Levels and Kinds of Evidence to Support Claims for Therapeutic Goods

Industry Codes

Amendments to the Code

25/07/01
4. PRINCIPLES - CLAUSE 4.1.2 AN ADVERTISEMENT FOR THERAPEUTIC GOODS MUST NOT:
Also see 4. PRINCIPLES...
Replace

(e) Contain any matter which is likely to lead persons to believe that they are suffering from a serious ailment or that harmful consequences may result from the therapeutic good not being used.

With

(e) contain any matter which is likely to lead persons to believe:

(i) that they are suffering from a serious ailment, or

(ii) that harmful consequences may result from the therapeutic good not being used.

Sunscreen preparations are exempted from (ii) if the claims made in the advertisement are consistent with current public health messages.

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