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In Australia all advertisements and generic information published about therapeutic goods directed to consumers must comply with special legal requirements.

For this purpose there are two main categories of therapeutic goods:

• healthcare products or medicines which can be obtained from a pharmacy, health food store or supermarket without obtaining a prescription from a doctor or healthcare professional; and

• medicines which are available from a pharmacist on prescription only from a healthcare professional.

Only those products which are available without prescription may be advertised to the general public. These include non-prescription or over-the-counter (OTC) medicines like cough and cold remedies and painkillers as well as complementary healthcare products like vitamins, minerals, herbals, homeopathy and aromatherapy products.

Advertisements in radio, television, cinema, newspapers, magazines and high impact outdoor advertising, require formal approval before they can be broadcast, exhibited, published or displayed. Advertisements in newspapers and magazines are given an approval number which must be displayed.

Here you will find information regarding advertising and provision of generic information about therapeutic goods to the public.


• Therapeutic Goods Advertising Code Council

• FAQ's

• Therapeutic Goods Advertising Code

• Approval of advertisements

• Complaints about advertisements