(1)      The Object of the Therapeutic Goods Advertising Code 2007 (the Code) is to ensure that the marketing and advertising of therapeutic goods to consumers is conducted in a manner that promotes the quality use of therapeutic goods, is socially responsible and does not mislead or deceive the consumer.

(2)      The Code is generally consistent with the World Health Organisation (WHO): Ethical Criteria For Medicinal Drug Promotion 1988 (refer Appendix 1).  In the event of any inconsistency between the Code and the WHO criteria, the Code prevails.

(3)      In interpreting the Code, emphasis will be placed on the Object and the Principles of the Code and the total presentation and context of the advertisement.