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Guide to the Advertising of Non-prescription Medicines to Consumers

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Restricted Representations

Guidelines for the Levels and Kinds of Evidence to Support Claims for Therapeutic Goods

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    APPENDIX 5
09/05/2007
 

(Paragraph 4(2)(j) refers)

Goods that may be advertised to minors

In considering whether or not to make a recommendation to the Secretary to amend Appendix 5 so as to permit Therapeutic Goods to be advertised to persons under the age of 18, the TGACC will satisfy itself on the following factors (which are not exhaustive):

1.   That the likely audience could be expected to have the knowledge and maturity to self-diagnose and self-manage the condition(s) for which the goods are to be advertised;
2.   That the advertising of the goods to the likely audience could reasonably be expected to deliver to them significant health benefits or significant improvements to their quality of life;
3.   That the risk of over-use, misuse or inappropriate use in the likely audience is insignificant;
4.   That over-use, misuse or inappropriate use of the goods is unlikely to cause significant harm;

5.   That the advertising of the goods can be confined to the intended audience.

The following are not subject to paragraph 4(2)(j) -

  • Tampons
  • Acne preparations
  • Sunscreens SPF 15 +
  • Condoms and personal lubricants
  • Bandages and dressings
  • Devices for management of chronic conditions under medical supervision
  • Cold sore preparations
  • Lip balm
  • Unscheduled anti-dandruff preparations


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