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Guide to the Advertising of Non-prescription Medicines to Consumers


Restricted Representations

Guidelines for the Levels and Kinds of Evidence to Support Claims for Therapeutic Goods

Industry Codes


(Paragraph 4(2)(j) refers)

Goods that may be advertised to minors

In considering whether or not to make a recommendation to the Secretary to amend Appendix 5 so as to permit Therapeutic Goods to be advertised to persons under the age of 18, the TGACC will satisfy itself on the following factors (which are not exhaustive):

1.   That the likely audience could be expected to have the knowledge and maturity to self-diagnose and self-manage the condition(s) for which the goods are to be advertised;
2.   That the advertising of the goods to the likely audience could reasonably be expected to deliver to them significant health benefits or significant improvements to their quality of life;
3.   That the risk of over-use, misuse or inappropriate use in the likely audience is insignificant;
4.   That over-use, misuse or inappropriate use of the goods is unlikely to cause significant harm;

5.   That the advertising of the goods can be confined to the intended audience.

The following are not subject to paragraph 4(2)(j) -

  • Tampons
  • Acne preparations
  • Sunscreens SPF 15 +
  • Condoms and personal lubricants
  • Bandages and dressings
  • Devices for management of chronic conditions under medical supervision
  • Cold sore preparations
  • Lip balm
  • Unscheduled anti-dandruff preparations

Click HERE to see the code in full